摘要
Basedonthebackgroundof'Internet+',afterfullysortingandstudyingontherelevantliteratureoffocusstrategy,thepapersummarizesthebasicmodesandinfluencefactors.Choosingtheimplementationoffocusstrategyisthebestwaytogainthecompetitiveadvantageinthenarrowmarket,butnotalltheenterprisesaresuitabletochoosefocusstrategy.Thispapermainlyusesthecasestudymethod,KunmingCh999isselectedasacasestudysample,throughtheresourcesandcapabilityanalysisofCh999,aswellasthecomparisonswithtwoe-commerceplatformsofTaobaoandJingdong,extractingfocusstrategymodesofCh999,theinfluencefactorsandrisksoffocusstrategyofCh999arealsostudied.Finally,inordertoensurethesmoothimplementationoffocusstrategy,puttingforwardsomeriskpreventionmeasures.
出版日期
2016年02月12日（中国期刊网平台首次上网日期，不代表论文的发表时间）
