摘要
Despiteitsname,e-commerceisnotfullyautomated.Typically,onlinetransactionsrequireasignificantlevelofhumanintervention.Customersundertakethesearchforproducts,services,potentialvendorsandbusinesspartners.Theyevaluatealternatives,decidewhatgoodstobuyandwhen,fromwhichvendor,andhowmuchtheyarewillingtopayfor.Theyengageinpotentialnegotiations,carryoutthetransactionsandsoon.Asthosemarketsbecomemature,newproductsandservices,aswellasnewpractices,arebeginningtoappear.Thereisalreadyampleevidencethatagent-basedtechnologywillbecrucialforthesedevelopments,reflectingthatbothbuyersandsellersbeingvigorouslyseektechniquestoimprovetheirperformance.ThisworksurveysseveraloftheseagentsthathelpelectroniccommercesystemsbydescribingtheirrolesinthecontextofaConsumerBuyingBehavior(CBB)model.TheCBBmodelpresentedaugmentstraditionalmarketingmodelswithconceptsfromSoftwareAgentsresearchtoaccommodateelectronicmarkets.
出版日期
2008年02月12日（中国期刊网平台首次上网日期，不代表论文的发表时间）
