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《中国经济评论:英文版》
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2012年9期
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The Influence of Fitness Between Message Framing and Audience Regulatory Focus on Green Concern Advertisements Persuasion Effect
The Influence of Fitness Between Message Framing and Audience Regulatory Focus on Green Concern Advertisements Persuasion Effect
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摘要
未填写
DOI
0dpvkrp9d2/1181069
作者
Ya-Kang Chiu;Wan-Ling Liu
机构地区
不详
出处
《中国经济评论:英文版》
2012年9期
关键词
公益广告
信息帧
焦点
身体素质
商业广告
广告效果
分类
[经济管理][政治经济学]
出版日期
2012年09月19日(中国期刊网平台首次上网日期,不代表论文的发表时间)
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来源期刊
中国经济评论:英文版
2012年9期
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