摘要
Socialmediaandconsumerbehaviorareincreasinglyimportantinbusinessnowadays.Asanewformofadvertising,socialmediadofacilitatetheincreaseindemandandbringachallengetomanufactures.Whileresearchersdemonstratedthatinsufficientcapacitygeneratesthelossintheprocessofsales,anoppositeconclusionhasbeenobtainedthattheprofitislargerininsufficientcapacity.Thisstudyinvestigatesthissituationofamanufacturer.Wedevelopamultiperiodmodelofinsufficientcapacityconcerningwithsocialmediaandconsumerbehavior.Ancalculationofthemodelindicatesthatagreatchangeappearsinthedemandofeachperiod.Toensurethemaximumprofit,thecapacityofeachperiodiscomputed.Andtheprofitisalmost8timeslargerthanthatwedonotconsidersocialmediaandconsumerbehavior.Wediscusstheimplicationsofourfindingsforboththeoryandpractice.
出版日期
2017年04月14日（中国期刊网平台首次上网日期，不代表论文的发表时间）
