高职汽车商务管理专业课程体系构建研究

Abstract After-market value of Chinese automotive is higher than 550 billion Yuan which will keep increasing at the growth rate ofaround 30% in the next few years. However talent training cannot keep up with the development of automobile market especially in theshortage of the talent of the automobile business management. Many higher vocational colleges just opened this major. Therefore majororientation and courses system are not clear which affect the quality of talent training seriously. By means of carrying out diagnosis andanalysis of enterprise position and process market research customer survey investigation overall interview job training and feedback expert forum for curriculum design marketing planning and other activities this paper focus on taking the characteristics of the process inautomotive business management and students' images thinking into account and then redesigning the courses system of automobile businessmanagement to solve the problems about deviation in major