摘要
Taking'MGVTao'post-disasterreconstructionsocialInnovationasanexample,thispaperexploresthe'MGVTao'blackgritbrandindustrysituation,itsexistingproblems,developmenttrendandthenproposessolutionsthroughdesignthinking,withidentifyinglocalproblemsastheprimarytaskandculturalheritageasthecore,carryoutinnovativedesignandbranddesignstrategyofcommercialoperationsbasedonOnlinetoOfflinelocaldistinctiveresources.Andcombinedwithprojectpractice,itdiscussesthebusinessmodelinnovationofnon-profitbrandsbasedonemotionaldesign.Thenbusinessmodelisbuiltbasedontargetusersandmarketresearch,andproductiterationisachievedthroughthecooperationbetweendesignworkshopsofseveralschoolsandlocalenterprises,therebyestablishinganewbusinessmodeltopromotethesustainablelocaleconomicdevelopment.
出版日期
2016年04月14日（中国期刊网平台首次上网日期，不代表论文的发表时间）
